||0 of 0 people found the following review helpful.| Confronting the Brave New World of Sports|By Michael Griswold|Rein and his associates start out from the premise that the sports world is changing for a multitude of reasons including: increased competition for the fans attention and money, the decreasing social aspects of going to the ballgame, and technology that means fans don't have to physically go to the game to watch it|From the Back Cover||PRAISE FOR THE ELUSIVE FAN |”Forget cars, computers, and cola. The most competitive arena in marketing is sports. Rein, Kotler, and Shields do a brilliant job in analyzing the issues involved in attracting elusive fans who hav
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan.
Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker…even paintball. The old business formulas, developed in the age of three T...
[PDF.tv58] The Elusive Fan: Reinventing Sports in a Crowded Marketplace (Business Books) Rating: 3.91 (549 Votes)
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