||3 of 3 people found the following review helpful.| New Thinking on Creating Customer Value|By Dick Sobel|As a pricing consultant I was intrigued with the crisp and relevant answers to the question on how your products create more value for your customers vs. your competitors. The book provides a systematic process in determining the value, monetizing it and a complete program for profitably growing your business. It is the mo|From the Inside Flap|"This book captures the invaluable lessons learned from a nearly decade-long journey focused on perfecting the business science of creating value for customers in the so-called business-to-business (B2B) segment of commerce. Keith and Jerry
Do Your Customers Make More Money Doing Business With You?
Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.
Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today ...
[PDF.qc62] Winning with Customers: A Playbook for B2B Rating: 4.91 (578 Votes)
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You easily download any file type for your device.Winning with Customers: A Playbook for B2B | D. Keith Pigues, Jerry D. Alderman. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
