||0 of 0 people found the following review helpful.| Senses provide meaning|By Alex W White|“This book reminds me of a book I read in my architecture school: “The Eyes of the Skin” by Juhani Pallasmaa. We were designing an airport in our city. Our professor mentioned this book as a reference to make our designs more sustainable. The book identified architecture as being something attractive to all the body&rsqu||"It contains a treasury of ideas for bringing new life to your brands."| -- Philip Kotler, from the Foreword ||About the Author|Martin Lindstrom is a New York Times and Wall Street Journal bestse
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.
Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step prog...
[PDF.mi03] BRAND sense: Sensory Secrets Behind the Stuff We Buy Rating: 3.64 (469 Votes)
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You can specify the type of files you want, for your device.BRAND sense: Sensory Secrets Behind the Stuff We Buy | Martin Lindstrom. Just read it with an open mind because none of us really know.
