||2 of 2 people found the following review helpful.| Do yourself a favor...|By Amber Roberts|This book is a must have. Covers just about, if not, everything you need to know about Branding. Not a big fan of how Chapter 3 was written. Let's just say the Professor who wrote/contributed to Chapter 3 felt the need to flex his English skills - unecessary over the top vocabulary. Chapter 4 is the best chapter - Competitive Brand Strat||“…rich in stories…rich in insights” (The Economist, 26th November 2005)|From the Inside Flap|Kellogg on Branding is an authoritative anthology of the latest insights, theories,
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:
The latest thinking on key branding concepts, including brand positioning and design
Strategies for launc... [PDF.qv96] Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Rating: 3.78 (786 Votes)
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You can specify the type of files you want, for your device.Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management | From Wiley. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
