||1 of 1 people found the following review helpful.| The days of emotional engagement in purchases appear to be over...really!!!!|By Peter P. Smith|Boy, I really wanted to like this book. Even as I found myself at odds with the basic premise of 'more information in the hands of the customer fundamentally changes consumer behavior,' I just could not be persuaded by the narrative or the so-called supporting research. There were so||“Absolute Value brilliantly describes a world which threatens to disrupt conventional ideas about branding and marketing. Companies that seek only to persuade will be replaced by those that truly seek to serve the real needs of the customer.” (Tim
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.
How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe t...
[PDF.lh98] Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information Rating: 3.64 (624 Votes)
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You easily download any file type for your device.Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information | Itamar Simonson, Emanuel Rosen. Just read it with an open mind because none of us really know.
