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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.
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You can specify the type of files you want, for your device.Sports Marketing: A Strategic Perspective, 5th edition | Matthew D. Shank, Mark R. Lyberger. I was recommended this book by a dear friend of mine.
