(Mobile ebook) Herding Cats: A Strategic Approach to Social Media Marketing






 | #1586000 in eBooks |  2014-07-15 |  2014-07-15 | File Name: B00LADPQPK

One of the top marketing challenges that marketing managers
and executives face today is to better understand social media
and its promise as a marketing platform. The social media ecosystem,
including traditional platforms such as Facebook and
Twitter and upstarts such as Instagram and Snapchat, have
evolved significantly over the past 10 years; so much so that
keeping pace with the latest social media platforms can seem
like herding ...


[PDF.ry63]  Herding Cats: A Strategic Approach to Social Media Marketing
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