||0 of 0 people found the following review helpful.| Study of topic continues|By M. Robinosn|I recently purchased, read and enjoyed a companion book, Toy Wars from the late 90s. This book picked the ball up and kept my research on this topic updated to about 2009. Not too shabby. Very enjoyable read. Recommended.|0 of 1 people found the following review helpful.| Revealing Inside of the Game & Toy|From Publishers Weekly|London journalist Clark begins by invoking the magic of playtime, but the bulk of the book is a more prosaic snapshot of today's toy industry—a straightforward look at struggles and obstacles ranging from store closings and kids' ev
The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive subjects in the world. We all remember our own toys; we care desperately about those we choose for our kids, knowing these objects help shape children's lives. They are also...
[PDF.oa40] The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers Rating: 3.92 (419 Votes)
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You easily download any file type for your device.The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers | Eric Clark. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
