||3 of 3 people found the following review helpful.| Decent practitioner perspective and I am not familiar with a better approach than this one|By Jackal|Services constitute a big portion of our economy, but we don't have good models to understand service innovation. The author provides a very managerial perspective on the issue. He has hands-on experience which he shares. I don't think you will find anything really surprising i|About the Author|Lance A. Bettencourt, PhD, is aPartner with Service 360 Partners, a consultancy focused on helping companies excelat service. He is also a Distinguished Marketing Fellow with the Neeley Schoolof Business, Texas Christian University
Advance praise for Service Innovation:
"To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation
"Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service innovation." -- Leonard Berry, coauthor of Management Lessons from Mayo Clinic
<... [PDF.bl44] Service Innovation: How to Go from Customer Needs to Breakthrough Services (Business Books) Rating: 4.67 (675 Votes)
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You can specify the type of files you want, for your gadget.Service Innovation: How to Go from Customer Needs to Breakthrough Services (Business Books) | Lance Bettencourt. I was recommended this book by a dear friend of mine.
