||About the Author||Claudiu V. Dimofte is Associate Professor of Marketing at San Diego State University. |Curtis P. Haugtvedt is Associate Professor of Marketing at Ohio State University. |Richard F. Yalch is Pr
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattere...
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