||0 of 0 people found the following review helpful.| A Consumer Led Nation|By rodboomboom|This is insightful work which makes the case for the domination of our country by marketing, making the consumer choice king. The author uses the three cultural areas of church, college and museum as examples.
Being very much close to the church, I can vouch for the pervasiveness of this unbiblical seige. Having a degree and ex|From Publishers Weekly|Twitchell (Lead Us into Temptation) has made a name for himself explaining how market forces of consumerism have shaped all of American culture, but here he focuses on three key locations: the church, the university and the museum.
Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned ...
[PDF.bt09] Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld Rating: 3.80 (777 Votes)
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You easily download any file type for your device.Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld | James B. Twitchell. I really enjoyed this book and have already told so many people about it!
