(Ebook free) Summary: Moments of Truth: Review and Analysis of Carlzon's Book






 | #1159619 in eBooks |  2014-11-12 |  2014-11-12 | File Name: B00PK5XTGW

||0 of 0 people found the following review helpful.| An excellent summary about a great book|By Marcos R. Bustamante|An excellent summary about a great book; the entire book should be available as a Kindle book. An important writing, since Mr Carlzon was twenty-five years ahead in time. Thank you,

The must-read summary of Jan Carlzon’s book: “Moments of Truth: New Strategies for Today’s Customer-Driven Economy”.

This complete summary of the ideas from Jan Carlzon’s book “Moments of Truth” shows how the best way of delivering consistently high-quality moments of truth lies in building a customer-driven company. The author explains the six essential characteristics of this type of company and how all of t...


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