||1 of 1 people found the following review helpful.| Not That Good|By chopper|Bogusky and Winsor are brilliant ad guys, their work speaks for itself. As an advertising practioner myself, I've admired Alex's work for a long time--count me as a fan.
So I was expecting this book to be as briliant as their advertising.
It isn't.
First off, it's not well written, which is probably the biggest surprise|||"If you want to understand the future of marketing, advertising and product design, start here. Baked In provides essential insights from two of the hottest minds in marketing today."- Chris Anderson, Author, Free and The Long Tail.
|"Everything's
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can ... [PDF.pe31] Baked In: Creating Products and Businesses That Market Themselves Rating: 3.75 (759 Votes)
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You easily download any file type for your device.Baked In: Creating Products and Businesses That Market Themselves | Alex Bogusky, John Winsor. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
