[Read now] Astonishing Legends Marketing and Social Media: A Guide for Libraries, Archives, and Museums
| #363998 in eBooks | 2014-05-01 | 2014-05-01 | File Name: B00K877I8C
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Dull |
By BookBuyer2 |One of the dullest books I have encountered during college. I felt it unnecessary for students who are already familiar with social media.|0 of 0 people found the following review helpful.|
One Star |
By Elaine Mancini |So disappointed. Very slow hoing and not much insight.|0 of 1 people found the following re|
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This handy reference introduces users to the critical concepts associated with applying marketing and social-media campaigns employed in the retail world to nonprofit organizations. The book employs a coherent structure and lucid prose, and no asp Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign.
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