||6 of 6 people found the following review helpful.| Foundational book: don't sell to Key Accounts or initiate a Strategic Account program without reading this!|By Customer|One of the tests of a good book and its advice is if it stands the test of time. While "The Seven Keys to Managing Strategic Accounts" was written in 2003 it is just as relevant and important now, perhaps more so. I would not start or work in a strategic acc|From the Back Cover||Top-to-Bottom Techniques for Keeping Your Best Customers In-House and Happy--and Away from Your Competition |Strategic accounts are your firm's lifeblood; they play a critical role in its success or failure. The Seven Keys to Man
Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers
The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales trai...
[PDF.aj63] The Seven Keys to Managing Strategic Accounts Rating: 4.89 (611 Votes)
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You can specify the type of files you want, for your gadget.The Seven Keys to Managing Strategic Accounts | Sallie Sherman, Joseph Sperry, Samuel Reese. I was recommended this book by a dear friend of mine.
