||0 of 0 people found the following review helpful.| "Your next marketing/brand building opportunity is probably right in front of you" could have been the subtitle.|By RickyG|You may or may not ride a Harley--or a motorcycle for that matter--but this is a business book. A VERY good, simple, easy-to-read with easy-to-apply lessons for your business or your company's business. We all know Harley and the history. Their ups and do||I have never seen the likes of Clyde Fessler's creativity in defining and bringing to life the concept of ''radical marketing and branding'' strategies. If you want your organization to preempt the competition, read Rebuilding the Brand. --Bill Gray, r
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.
By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, ... [PDF.eh67] Rebuilding the Brand: How Harley-Davidson Became King of the Road Rating: 4.92 (705 Votes)
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You can specify the type of files you want, for your gadget.Rebuilding the Brand: How Harley-Davidson Became King of the Road | Clyde Fessler.Not only was the story interesting, engaging and relatable, it also teaches lessons.
