||1 of 1 people found the following review helpful.| Lots of context in a small package|By Andy from Outer Space|Book was purchased with intent to learn more about the problems business's face when entering into emerging markets. The book clearly illustrates (literally there are graphs and other visual aids) the problems and opportunities in emerging markets as well as emerging markets competing for business in developed market||
From the authors: ||"The crux of this book is to advance a structural framework for thinking about the nature and extent of differences between emerging markets and mature markets on the one hand, and among emerging markets on the other."||Praise for Win
The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.
The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudicatio... [PDF.nj66] Winning in Emerging Markets: A Road Map for Strategy and Execution Rating: 3.78 (492 Votes)
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You easily download any file type for your device.Winning in Emerging Markets: A Road Map for Strategy and Execution | Tarun Khanna, Krishna G. Palepu. Just read it with an open mind because none of us really know.
