||1 of 1 people found the following review helpful.| Trout nailed it again.|By Dick Maggiore|It's been about three decades ago since Jack Trout and Al Ries published what has become a classic bestseller, Positioning: The Battle for Your Mind. Since then, positioning has become the most powerful concept in marketing.
With his latest book, Repositioning, Trout's timing is remarkable.
Trout explains why it ma|From the Back Cover||The marketplace is changing. Are you? |So you’ve mastered the art of marketing. You’ve positioned your company, branded your product, and targeted your consumer. Unfortunately, in today’s economy, that&rsquo
The book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.
Repositioning shows you how to adapt, compete—and succeed&mda...
[PDF.we02] REPOSITIONING: Marketing in an Era of Competition, Change and Crisis Rating: 3.99 (535 Votes)
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You can specify the type of files you want, for your gadget.REPOSITIONING: Marketing in an Era of Competition, Change and Crisis | Jack Trout, Steve Rivkin. A good, fresh read, highly recommended.
