||2 of 2 people found the following review helpful.| Insights, Trends, Techniques and Reality|By Dave T|I have been doing a lot of research on social media and how businesses can use it to sell more products and services. This book provides a reality check that is most helpful. Instead of dabbling with social media, this book provides the techniques to get serious about social media and where an organization is in its social m|From the Inside Flap|How to Improve the Return on Your Social Marketing Investment |With this book, social marketers can now answer that nagging question from the CEO and CFO: |“How can we use this new social media channel most effectively to d
How to Improve the Return on Your Social Marketing Investment
This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or c...
[PDF.nn52] ROI of Social Media: How to Improve the Return on Your Social Marketing Investment Rating: 4.88 (622 Votes)
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