||0 of 0 people found the following review helpful.| Laura Biagini Review - Milan|By mary alice kennedy|Despite John's analysis is focused on USA market It's really impressive that the same kind of evidence is definitely true in different (and distant) markets. I live, work and write from Italy but I think that the "spend shift" can be really seen as a common trait that sets new and challenging chances for brands throughout the|.com |Product Description
Understanding the post-crisis consumer | In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, va
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards
Understanding the post-crisis consumer
In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the v...
[PDF.oe61] Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live Rating: 4.78 (480 Votes)
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You easily download any file type for your gadget.Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live | John Gerzema, Michael D'Antonio.Not only was the story interesting, engaging and relatable, it also teaches lessons.
