||0 of 0 people found the following review helpful.| A classic!|By Customer|If you are in economics (line of work/student) this is a point of view you must master. Very old, still fresh.|0 of 0 people found the following review helpful.| Terrific book. Easy read and very deep in content|By James K. Callery|Terrific book. Easy read and very deep in content. Seller provided fas|About the Author|Theodore Levitt was an influential scholar and former editor of Harvard Business whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including Innovation in Marketin
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.
In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift t...
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You can specify the type of files you want, for your gadget.Marketing Myopia (Harvard Business Review Classics) | Theordore Levitt. A good, fresh read, highly recommended.
