(Read and download) Social Media and Public Relations: Fake Friends and Powerful Publics (Routledge New Directions in Public Relations & Communication Research)
| #2343987 in eBooks | 2015-11-19 | 2015-11-19 | File Name: B0187PHA34
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'Motion, Heath, and Leitch have done excellent work in the past and this is no exception. The area of social media and public relations has long needed an authoritative and critical text and Social Media and Public Relations fills that void.'<
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest?
The purpose ...
Social Media and Public Relations: Fake Friends and Powerful Publics (Routledge New Directions in Public Relations & Communication Research) 3.94 (521 Votes)Social Media and Public Judy Motion, Robert L. 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