|||Editors McIntyre, Melewar, and Dennis present readers with a collection of academic essays and research articles examining the relationship between modern design and issues in the branding and marketing arenas of the retail business model. The editors have or
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent t...
[PDF.yx76] Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities Rating: 4.85 (591 Votes)
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You easily download any file type for your device.Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities | From Emerald Group Publishing Limited. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
