||6 of 6 people found the following review helpful.| Book is geared towards big companies...pass it on|By Dom Villari|This book provides a functional introduction to the concept of word-of-mouth and what is sometimes called viral marketing. However, it definitely won't be the last book you'll need on the subject. The examples presented in the book mainly focus on larger companies with significant budgets. They also tend to have||
"…an excellent and very much recommended read, a top pick for any business leader." --The Midwest Book |From the Back Cover|
The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect the profound changes in the marketplace, from new attitudes and communication methods, to new ways of relating to increasingly wary Web 2.0 customers, the second edition of this groundbreaking book shows reade...
[PDF.ii51] The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth Rating: 3.68 (798 Votes)
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You can specify the type of files you want, for your gadget.The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth | George SILVERMAN. Which are the reasons I like to read books. Great story by a great author.
