||1 of 1 people found the following review helpful.| Intelligent, fun, and interesting view of the most important global consumer today. Must read!|By KChen|This book is a dynamic exploration of what China's consumer landscape is today. Interesting, colorful, and informative, Rambourg has found a way of communicating a business message using a voice that is compelling for the reader, regardless of their level of expertise. I lov|||"China's volatile demand for luxury has left industry executives scratching their heads. How much longer will anti-corruption measures weigh on sales? Are Chinese becoming more value-driven as they travel more and more sophisticated? Ultimately, how should g
Why the luxury market's fate rests in Chinese wallets
The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant.
This book contains the research and expert views compani...
[PDF.gh25] The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun (Wiley Finance) Rating: 4.78 (449 Votes)
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You can specify the type of files you want, for your gadget.The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun (Wiley Finance) | Erwan Rambourg. A good, fresh read, highly recommended.
