(Read ebook) Video Game Marketing: A student textbook
| #135823 in eBooks | 2016-10-04 | 2016-10-04 | File Name: B01LXR6TEL
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‘The divide between videogame marketing and videogame development has stood cavernous. In this text, Zackariasson and Dymek simultaneously forge new connections between these worlds and bridge gaps between games as art and games as business. In
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.
[PDF.zx21] Video Game Marketing: A student textbook Rating: 3.56 (624 Votes)Video Game Marketing: A Peter Zackariasson, Mikolaj Dymek pdf Video Game Marketing: A Peter Zackariasson, Mikolaj Dymek pdf download Video Game Marketing: A Peter Zackariasson, Mikolaj Dymek audiobook Video Game Marketing: A Peter Zackariasson, Mikolaj Dymek review Video Game Marketing: A Peter Zackariasson, Mikolaj Dymek summary Video Game Marketing: A Peter Zackariasson, Mikolaj Dymek textbooks You can specify the type of files you want, for your device.Video Game Marketing: A student textbook | Peter Zackariasson, Mikolaj Dymek. A good, fresh read, highly recommended. 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