||0 of 0 people found the following review helpful.| Must read book!|By customer|Great book for anyone looking for insights from research based finding to real-world problems. Easy to read with great illustration. Not only behavioral economists but any individuals from policy making, health care industry, and lay person looking for behavioral change will get many valuable insights from this book. Highly recommended!|0 of 0 peo||“The Last Mile is an engaging, sophisticated, and practical overview of how behavioral science can be applied to business, retail, and government. It skillfully weaves together findings from Soman’s own considerable and inventive researc
Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice.
In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap...
[PDF.jv18] The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) Rating: 3.85 (755 Votes)
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You can specify the type of files you want, for your gadget.The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) | Dilip Soman. I was recommended this book by a dear friend of mine.
