||0 of 0 people found the following review helpful.| Excellent thinking|By Maria Gattás|Excellent process and thinking||"This is one of the most comprehensive textbooks on advertising account planning currently available. Kelley and Jugenheimer do an excellent job of taking readers through the history of planning, its role in advertising campaigns, and the specifics of segment
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
[PDF.gc87] Advertising Account Planning: Planning and Managing an IMC Campaign Rating: 3.71 (471 Votes)
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You can specify the type of files you want, for your device.Advertising Account Planning: Planning and Managing an IMC Campaign | Larry Kelley, Donald W. Jugenheimer. I was recommended this book by a dear friend of mine.
