||12 of 12 people found the following review helpful.| New to me, but some good practical advice about engaging customers|By Tom Sales|One of the companies showcased in "The Experience Economy" is Progressive Insurance, where I worked in the 90's. I can attest to the fact that--then and now--Progressive is totally engaged in the experiences they offer, and it truly sets them apart in their industry. But even with that affinity t||
updated and wonderfully relevant book.” AdAge||"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memor... [PDF.qs14] The Experience Economy, Updated Edition Rating: 4.97 (774 Votes)
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You easily download any file type for your device.The Experience Economy, Updated Edition | B. Joseph Pine II, James H. Gilmore. A good, fresh read, highly recommended.
