||1 of 2 people found the following review helpful.| Simple Truths|By Bruce Varner|I am familiar with the work of Eric Dezenhall and his firm. He is a respected talent in his business of crisis management, and this book is a must-read. Dezenhall tells the truth that most are afraid to tell: America has become a fertile breeding ground for extorting greenmailers and frivolous litigation. In this no-nonsense book, Mr. Dezenhall||"This should be required reading for those interested in the media and anyone who has any doubts as to the truthfulness of what the media is shoveling." -- Bully Magazine, April 11, 2000|From the Publisher|"This is
"We're gonna nail 'em!"
That's the threat made against Eric Dezenhall's clients - usually corporations and well-known people - by aggressors trying to launch media-hyped smear campaigns and attacks because they feel they've been wronged, or just because they want publicity. From Pepsi and ValuJet to Michael Ovitz and Kathy Lee Gifford, businesses and celebrities today are finding themselves the front-line targets of attacks by the headline-seekers, the news m...
[PDF.sl90] Astonishing Legends Nail 'Em!: Confronting High-Profile Attacks on Celebrities & Businesses Rating: 4.57 (443 Votes)
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You can specify the type of files you want, for your gadget.Nail 'Em!: Confronting High-Profile Attacks on Celebrities & Businesses | Eric Dezenhall. I was recommended this book by a dear friend of mine.
