||0 of 0 people found the following review helpful.| Disappointing|By Non-Fiction Reader|This book is written by the CEO of a company called The History Factory. The premise of this book and what the History Factory does is interesting. I was excited to read it because I’ve heard History Factory reps talk at a conference before. However, this book was very disappointing. It is essentially an infomercial for the History Fac|About the Author|Bruce Weindruch, The History Factory’s founder and CEO, revolutionized corporate America’s use of history. His unique background, blending history and business, has given him the in
Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explores The History Factory’s role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its f...
[PDF.gs53] Start With the Future and Work Back: A Heritage Management Manifesto Rating: 3.65 (763 Votes)
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You easily download any file type for your device.Start With the Future and Work Back: A Heritage Management Manifesto | Bruce Weindruch. I was recommended this book by a dear friend of mine.