||6 of 6 people found the following review helpful.| Best book so far on personalization|By Peter Leerskov|Having May 2004 finalised my Graduate Diploma in E-business with a thesis on Online Personalization, I'm happy to say that this book was one of my key sources.
There are very few well-founded books on personalization. This one includes a number of interesting articles on very different angles on personalization (|About the Author|Nirmal Pal (University Park, PA) is the executive director of the eBusiness Research Center at Pennsylvania State University and former Director, IBM Global Services Consulting Group. He is the co-editor of the award-winning Pushing the Digital
Corporate giants and world-renowned academic institutions combined work on value delivery through personalized products and services, addressing every component of "customerization."
[PDF.xw02] The Power of One: Gaining Business Value from Personalization Technologies Rating: 3.83 (483 Votes)
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You easily download any file type for your gadget.The Power of One: Gaining Business Value from Personalization Technologies | Nirmal Pal & Arvind Rangaswamy. A good, fresh read, highly recommended.
