||5 of 6 people found the following review helpful.| The people who read his book will have more market share...maybe yours|By Customer|D'Aveni states today's obvious truth "Commoditization can happen to any firm. Any product, any time." What is not obvious is how to deal with this truth and the author does an excellent job of characterizing commoditization and provides good descriptions of strategies to combat it.
|About the Author|
Richard A. D'Aveni is Professor of Strategic Management at the Tuck School of Business at Dartmouth College. The Times of London named him one of the top fifty thinkers in management. He is the author of numerous books, including Hypercomp
Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily.
In Beating the Commodity Trap, Richard D'Aveni provides a radical new framework for fighting back. Drawing on an in-depth study o... [PDF.cw15] Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power Rating: 4.69 (417 Votes)
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You easily download any file type for your gadget.Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power | Richard Anthony D'Aveni. A good, fresh read, highly recommended.
