||1 of 1 people found the following review helpful.| Must read for anyone interested entertainment business.|By Joao Paulo Jacobsen|Pros: Very well written accompanied by clear-cut graphs that contextualize and prove the points presented. No gratuitous jargons typically associated with economy books by scholars. Super contemporary examples (reader in 2016)
Cons: Some of the notions were are familia|From Booklist|Academic Elberse explains the entertainment industry’s blockbuster strategy, a risky approach that involves large resource allocation to acquire, develop, and market concepts with strong &ldqu
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?
<... [PDF.fc67] Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment Rating: 4.76 (774 Votes)
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