||1 of 1 people found the following review helpful.| Nice and smart|By Steven Greseth|The Human Brand is a compelling explanation of who people are and what we want from each other. So what is that? We want to be surrounded by loving (or warm) people who are competent. People who tell the truth in a kind and respectful way.
From there, Susan (Harvard Phd who teaches at Princeton) and Chris (Wharton School of Busine|.com |
Q&A with Chris Malone and Susan Fiske, authors of The Human Brand
When people make statements like "I hate my cable company" or "I love my smartphone," what's happening there psychologically?
|As huma
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another
People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan ...
[PDF.hd01] The Human Brand: How We Relate to People, Products, and Companies Rating: 3.58 (792 Votes)
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You can specify the type of files you want, for your device.The Human Brand: How We Relate to People, Products, and Companies | Chris Malone, Susan T. Fiske. A good, fresh read, highly recommended.
