||2 of 2 people found the following review helpful.| Good start in advertising|By Mia Karlstad|In my advertising class i chose to read this book as a part of a project. For me this was a really good choice because I am new in the world of advertising. The book is a very simple read, and is recommended to everyone who are curious, or need a basic book concerning advertising. The author talks about different parts of advertis||Berger has produced a fantastic fifth edition of his Ads, Fads and Consumer Culture. The new edition includes excellent, current examples that will be welcomed by students and professors alike.<
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture.
Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of s...
[PDF.wn64] Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society Rating: 3.92 (527 Votes)
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You can specify the type of files you want, for your device.Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society | Arthur Asa Berger. A good, fresh read, highly recommended.
