||0 of 0 people found the following review helpful.| Love it!|By susie8520|very good book, people whoever study marketing or branding should read this book! It gives really good case study for reader to understand, and I like the way that author put the conversation with the readers. Lovely book!|0 of 0 people found the following review helpful.| Experiential Marketing|By Arth|.com |Experiential marketing, a decidedly turn-of-the-millennium form of corporate persuasion that strives to elicit a powerful sensory or cognitive consumer response, is rapidly superseding the stodgy features-and-benefits approach generally in vogue since th
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, ...
[PDF.hw70] Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate Rating: 3.77 (721 Votes)
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