||5 of 5 people found the following review helpful.| If your still thinking "customers" you missed the curve.|By Steve Graham|As a broad based Technologist by trade, it always surprises me when other professionals in my industries miss a huge paradigm shift. We are, after all, technologists. But sometimes we fail when we make subjective assessments about technology usefulness while ignoring the change it could make in the live||Aaron Shapiro wants to take over the world Gavin O'Malley A must-read for anyone seeking to integrate digital experiences with their products and services -- Ramon Casadesus-Masanell, Harvard Business School|From the Inside Flap
If you're still chasing customers online, you're looking at the challenge backward.
Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift.
Rather than trying to get people to buy stuff online, these companies home in on the user...
[PDF.hg52] Users, Not Customers: Who Really Determines the Success of Your Business Rating: 3.62 (461 Votes)
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You can specify the type of files you want, for your gadget.Users, Not Customers: Who Really Determines the Success of Your Business | Aaron Shapiro.Not only was the story interesting, engaging and relatable, it also teaches lessons.
