||3 of 4 people found the following review helpful.| Breaks down the fundamentals of successful branding|By A. Shapiro|The Edge is a must read for brand marketing executives and savvy consumers alike. With an approachable tone, this engaging book simplifies the nuanced world of brands and branding by explaining the fundamentals of what makes (or breaks) a powerful brand. Interspersed with Allen's keen insight, tips and anecdota|||“How do the top brands stay on top in such a remarkably fast-evolving market? In his new book, Allen Adamson gives readers answers from the inside. Filled with lively interviews and valuable tips directly from some of the top minds in the fields of mar
In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control that not only costs the b...
[PDF.ls75] The Edge: 50 Tips from Brands that Lead Rating: 3.99 (713 Votes)
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You can specify the type of files you want, for your device.The Edge: 50 Tips from Brands that Lead | Allen P. Adamson. I was recommended this book by a dear friend of mine.
