||0 of 0 people found the following review helpful.| actionable|By disappointed|Great insights for anyone doing business in China and India. Lots of ideas to think on and develop strategies around to create value in these highly competitive markets.|1 of 2 people found the following review helpful.| The perfect graduation or holiday gift!|By Sophie's Choice|This is not just an||
As seen in The Wall Street Journal, Fortune magazine, Forbes.com, Bloomberg TV, Businessweek, The Economist, and BBC Radio||enjoyable, informative, and timely book.” Indian Journal of Economics & Busine
Meet your new global consumer
You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?
Do you know that: There will be nearly one billion middle-class consumers in China and India within the next ten years? More than 135 million Chinese and Indians will graduate from college in this timeframe, comp... [PDF.ui73] The $10 Trillion Prize: Captivating the Newly Affluent in China and India Rating: 3.56 (572 Votes)
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