||3 of 4 people found the following review helpful.| Top-notch Researchers on a Timely Topic|By Brian Wansink|This is a timely topic, and it's tackled by a team of top-notch researchers. One of the first chapters (on goal structures) is a classic in that it really helps in understanding why consumers appear to be inconsistent, but are actually consistent in much that we do. Many people have written many things on this top||..."a treasure trove of novel ideas about what makes consumers tick. Researchers from virtually every corner of the consumer behavior field have contributed a remarkably integrated and consistently high quality set of chapters. The hallmark of this work is th
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:
What is the nature of motives, goals, and desires that prompt consumption behaviours?
Why do consumers buy and consume pa... [PDF.yi68] The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research) Rating: 3.93 (764 Votes)
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You easily download any file type for your gadget.The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research) | Cynthia Huffman. A good, fresh read, highly recommended.
