||0 of 0 people found the following review helpful.| Great condition|By Meghan Stevens|With the exception of a fold/crease on the first page, the book was in great condition. In general it was of good quality.|0 of 1 people found the following review helpful.| Five Stars|By J. C. Tsang|Great reference book|0 of 1 people found the following review helpful.|From Publishers Weekly|As businesses become increasingly global, companies across the world are grappling with how to effectively position their products and services across different countries and cultures. In this direct and detailed book, branding expert Hol
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength i...
[PDF.pc70] The Global Brand: How to Create and Develop Lasting Brand Value in the World Market Rating: 4.90 (709 Votes)
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You easily download any file type for your gadget.The Global Brand: How to Create and Develop Lasting Brand Value in the World Market | Nigel Hollis. Just read it with an open mind because none of us really know.
