||0 of 0 people found the following review helpful.| This is one of the best qualitative research books that I have read|By Benjamin|This is one of the best qualitative research books that I have read. It really goes straight to the point in every topic that it covers. Great for teaching undergrads and also master and doctoral students in the beggining of the process.|6 of 7 people found the following review helpful.|
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- How is qualitative marketing and consumer research conducted today?
- What is rigorous research in this field?
- What are the new, cutting edge techniques?
Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qu...
[PDF.xq51] Qualitative Consumer and Marketing Research Rating: 4.72 (622 Votes)
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