(Online library) The Advertising Age Encyclopedia of Advertising






 | #3351003 in eBooks |  2015-06-18 |  2015-06-18 | File Name: B00ZXV0V6O

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.

Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influentia...


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Storyscaping: Stop Creating Ads, Start Creating Worlds
Unleashing Excellence: The Complete Guide to Ultimate Customer Service
Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
Selling Yourself To Others: The New Psychology of Sales
Brand Relevance: Making Competitors Irrelevant
"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
Papa Francisco: Esta economía mata (Mundo y Cristianismo) (Spanish Edition)
How to Get the Most Out of Trade Shows
Tell The Truth: Honesty Is Your Most Powerful Marketing Tool
A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
Nudging Health
Jack Trout on Strategy
Everydata: The Misinformation Hidden in the Little Data You Consume Every Day
The Salesman's Little Blue Book of Daily Inspiration
How to Sell Anything on Amazon...and Make a Fortune!
Data Driven Marketing For Dummies
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
The Age of Manipulation: The Con in Confidence, The Sin in Sincere
International Marketing: Strategy and Theory
The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers (Business Books)
15 Questions About Social Media
School Communication that Works: A Patron-focused Approach to Delivering Your Message
Construye una gran empresa de E-commerce en México (Spanish Edition)
The Constant Contact Guide to Email Marketing
Wordcraft: The Art of Turning Little Words into Big Business
Content Marketing: 50 Ways to Tell Your Story: (Insider Secrets to Better Branding)
The Public Relations Writer's Handbook: The Digital Age
CRAFT BEER MARKETING & DISTRIBUTION - BRACE FOR SKUMEGGEDON
Life's a Pitch: Learn the Proven Formula That has Sold Over $1 BILLION in Products
The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
A Quick Start Guide to Cloud Computing: Moving Your Business into the Cloud (New Tools for Business)
The Never-Ending Digital Journey: Creating new consumer experiences through technology
Retail marketing
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
Reorganize for Resilience: Putting Customers at the Center of Your Business
Summary: The Tipping Point: Review and Analysis of Malcolm Gladwell's Book
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value: How to Succeed by Building Customer and Company Value (Business Books)
Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products (Marketing/Sales/Adv & Promo)
TRUMP TRANCE: gli strani 7 trucchi di persuasione con cui ha conquistato il mondo (Italian Edition)
Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
Accounting in the Lean Enterprise: Providing Simple, Practical, and Decision-Relevant Information
Restaurant Promotion and Publicity: For Just a Few Dollars a Day (Food Service Professionals Guide, Vol. 4)
Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
Marketing (Barron's Business Review Sereies)
What to Say to a Porcupine: 20 Humorous Tales That Get to the Heart of Great Customer Service
Customer Relationship Management
Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable
Marketing en esencia (Spanish Edition)
Buyology: Truth and Lies About Why We Buy
Closing Techniques (That Really Work!)
What is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
High Trust Selling: Make More Money in Less Time with Less Stress
China Now: Doing Business in the World's Most Dynamic Market: Doing Business in the World's Most Dynamic Market
Guerrilla TeleSelling: New Unconventional Weapons and Tactics to Sell When You Can't be There in Person
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World (Marketing/Sales/Advertising & Promotion)
International Trade and the Successful Intermediary
Prepare to Defend Yourself ... How to Navigate the Healthcare System and Escape with Your Life
Jungle Warfare: A Basic Field Manual for Christians in Sales
Traders at Work: How the World's Most Successful Traders Make Their Living in the Markets
The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles
The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand (Business Books)
How to Hire and Develop Your Next Top Performer, 2nd edition: The Qualities That Make Salespeople Great
How to Start and Run an eBay Consignment Business
Super Service: Seven Keys to Delivering Great Customer Service...Even When You Don't Feel Like It!...Even When They Don't Deserve It!
The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer’s Business: Managing Emotions, Trust, and Control to Win Your Customer's Base
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Service Supply Chain Systems: A Systems Engineering Approach (Communications in Cybernetics, Systems Science and Engineering)

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