||1 of 1 people found the following review helpful.| history, sociology, common sense, A++++++|By Neal Karlen|With talk of branding, establishing a proper advertising platform, and the demands of our ever shortening attention plans, nothing seems more likely to have undergone a revolution in the last 15 years than the sometimes not so gentle art of persuasion in the marketplace. Unerman and Baskin make a notable case that what w||
"Truth is the only defensible competitive advantage. I'm not sure why this is controversial, but it's true."|Seth Godin, Author, We Are All Weird||"The true future of marketing will be about brands and their ability to have a direct relat
Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively.
Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they’re imbued with qualities they don’t necessarily possess, or presume to tell them which ones matter. It worked when the brand’s voice was the only voice, but... [PDF.sz78] Tell The Truth: Honesty Is Your Most Powerful Marketing Tool Rating: 3.83 (739 Votes)
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You can specify the type of files you want, for your device.Tell The Truth: Honesty Is Your Most Powerful Marketing Tool | Sue Unerman, Jonathan Salem Baskin.Not only was the story interesting, engaging and relatable, it also teaches lessons.
