||0 of 0 people found the following review helpful.| Excelent book and fast delivery!|By Alejandra Barahona C.|The book is excelent! This Softcove works just as good as the hardcover and it is less expensive. The contents are still pertinent in the international marketing field. Also the delivery time was superb.|0 of 2 people found the following review helpful.| GREAT!!!|By H. Drew ||Praise for the last edition |'The authors have worked hard to update their book and have placed considerable emphasis on incorporating perspectives and examples from a wide variety of countries. I have used this book and found it to be very
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.
The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to ...
[PDF.yl12] International Marketing: Strategy and Theory Rating: 3.75 (414 Votes)
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