||2 of 2 people found the following review helpful.| Good But Repetitive|By Duke Fergey|Some really intriguing and provocative ideas here. Highly readable, but for the professional with a decade or more experience under his or her belt, a bit repetitive. Half as long would have been just as informative.|1 of 1 people found the following review helpful.| Five Stars|By Carol Pilon Osborne|From the Author|It's very exciting to see this book publishing. We hope you find it interesting and thought provoking. Our aim is to provoke interest in the hope that it will help us all evolve and improve how brands and consumers connect. We will endeavor to k
How to use powerful tools to engage customers with your brand
Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design...
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You can specify the type of files you want, for your device.Storyscaping: Stop Creating Ads, Start Creating Worlds | Gaston Legorburu, Darren McColl. I really enjoyed this book and have already told so many people about it!
