Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen.
Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there. You earn it by how you decide to run your business—as Wegman’s and ...
[PDF.pt82] "I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad Rating: 3.94 (486 Votes)
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