||1 of 1 people found the following review helpful.| Had expected better for the price|By DarrenIngram_dot_com|Can we really know what a 21st Century brand truly is when we are only one-sixth of the way into the period, or is this just a meaningless metaphor, a piece of marketing spiel to get us hooked? In 1915 nobody would have surely been able to guess how things would be looking in the late 1990s!
This book’s|About the Author||Nick Kendall is an award-winning brand and advertising specialist with over 25 years' experience. He has worked on famous global accounts such as Levi's, Johnnie Walker and Häagen Dazs. He is a founding partner of Bro-Ken and
What is a 21st Century Brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore?
This book features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in ...
[PDF.af29] What is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders Rating: 4.56 (560 Votes)
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You easily download any file type for your device.What is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders | Nick Kendall. A good, fresh read, highly recommended.
