||From the Back Cover|This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions.&n...
[PDF.wu68] The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series) Rating: 3.74 (579 Votes)
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You easily download any file type for your device.The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series) | Philip Kotler, Roland Berger, Nils Bickhoff. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
